REEBOK x BBC x COMPLEXCON
Tapping the time capsule, we designed and produced Reebok’s booth at ComplexCon Long Beach to debut their collection with Billionaire Boys Club.
Bringing longtime BBC ICECREAM enthusiasts back to the original Reebok collaboration of 2004, we constructed Planet Ice Cream with a 19’ tall branded rocket ship that doubled as a DJ booth – complete with colored haze on command.
Experiential elements included a textured lunar landscape at the Reebok x BBC booth entrance, custom floor tiling for the retail space, ice cream shop shoe displays, and basketball takeaways with designs mirroring those of Pharrell’s footwear. A lifelike astronaut designed with in-helmet screen floated above the activation while the basketball foam pit and moon-landing flag provided hero photo moments.
—Executive Producer & Account Director