Spotify — BLACK HISTORY IS HERE NOW
Amplifying their year-round recognition of Black history, Spotify evolved their Black History Is Now campaign by presenting Phenomenal Black Music — a celebration of the songs & women that have defined culture and shaped the way music is made, experienced, and replicated across the world.
We produced and creative directed a three-day immersive exhibit style pop-up in SoHo with representation ranging across genres & generations.
Open to the public, the activation featured a look into 32 phenomenal songs and artists with stories curated by Music Journalist Jewel Wicker, interactive elements curated by Spotify, custom merch drops by Jamilla Okubo & Joe Freshgoods, performances and panels.
Role
—
Executive Producer & Account Director
Agency
—
MATTE Projects
Spotify — BLACK HISTORY IS HERE NOW
Amplifying their year-round recognition of Black history, Spotify evolved their Black History Is Now campaign by presenting Phenomenal Black Music — a celebration of the songs & women that have defined culture and shaped the way music is made, experienced, and replicated across the world.
We produced and creative directed a three-day immersive exhibit style pop-up in SoHo with representation ranging across genres & generations. Open to the public, the activation featured a look into 32 phenomenal songs and artists with stories curated by Music Journalist Jewel Wicker, interactive elements curated by Spotify, custom merch drops by Jamilla Okubo & Joe Freshgoods, performances and panels.
Role
—
Executive Producer & Account Director
Agency
—
MATTE Projects
