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Spotify — BLACK HISTORY IS HERE NOW



Amplifying their year-round recognition of Black history, Spotify evolved their Black History Is Now campaign by presenting Phenomenal Black Music — a celebration of the songs & women that have defined culture and shaped the way music is made, experienced, and replicated across the world.
We produced and creative directed a three-day immersive exhibit style pop-up in SoHo with representation ranging across genres & generations.  Open to the public, the activation featured a look into 32 phenomenal songs and artists with stories curated by Music Journalist Jewel Wicker, interactive elements curated by Spotify, custom merch drops by Jamilla Okubo & Joe Freshgoods, performances and panels.


Role

Executive Producer & Account Director

Agency

MATTE Projects