UNDER ARMOUR x AWGE — SLRo RELEASE
We partnered with Under Armour and AWGE to champion the release of A$AP Rocky's new sneaker: the SRLo.
Providing creative direction, experiential concepting, and event execution of a three-story activation space, composed of a pro-level skatepark, immersive retail experience, and celebratory rave.
The activated space was used to create a commerical video for launch as well as recap content, both produced in-house.
—Executive Producer & Account Director